However, there is a bit of an art to creating custom greeting cards that communicate exactly what you want them to. Here are five tips for printing greeting cards they’ll remember – for the right reasons.
1. Greeting card printing and mailing takes some planning.
Whether you're doing business greeting cards or sending out your annual Christmas card to family and friends, there is a bit of planning involved. You'll want to know how many you need, when they need to be mailed by, how much it will cost, and who's on your list of recipients.
2. Work with an on-demand printing provider that's a good fit for you.
Some greeting card printing companies offer templates that you can customize for your cards. Others also allow you to create the card from scratch. Prices, delivery times, and options vary greatly.Look for a site that is easy to navigate, that has tons of options, offers digital color printing services, and that has prices within your budget. Excellent customer service is something you will want as well, because there may be times when you have questions you need answered. A good site understands that you are not a graphic designer, and that you may need help, and they're happy to provide it.
3. Proofread your greeting cards before you print them.
It's helpful if you can get a proof rather than just reading off of the screen. The last thing you want is to have a huge typo in the middle of your greeting card. It may help a lot if you can have a fresh pair of eyes to proof your card as well. Someone else may be able to catch your mistake, which of course will save you time and money in the end.
4. Personalize your greeting cards.
One great thing about printing greeting cards is that you are less likely to send the same card everyone on your block is sending. But you should also take it one step further. Include a handwritten note, just a few lines telling the recipient how much you appreciate them, or wishing them well. You know from opening your own greeting cards how much more meaningful it is to receive a card that has a personalized note. The ones that are simply imprinted with the sender's name tend to feel a bit cold.
5. Get the help you need.
Whether you're sending business greeting cards, or family greeting cards, the whole process goes more quickly if you have a team. Left on your own to do it, it can feel a little bit overwhelming.